Email is the most effective tool to generate opportunities. You might think that today people prefer to communicate via social networks… not necessarily. Here are some significant statistics: 58% of adults consult their email first thing in the morning, 94% of Americans use emails regularly, and 82% of consumers open emails from companies (source: getresponse).
Email marketing enables to create a personalized relationship with buyers or potential buyers. Indeed the email lists can be segmented to address different targets. Most people pay attention to the email they receive because it is directly sent to them, and it feels more personal than a ad on TV, radio or even social media.
It is a great way to keep in touch with leads. And if it is well done, the results can be tremendous! Indeed, email marketing is one of the most effective way to drive sells and it is cheaper than TV/radio ads. Actually, for every $1 spent, $44.25 is the average return on email marketing investment.
By generating a qualified email list, addressing personalised messages, you obtain a engagement rate more important than social media. But email marketing and social media are complementary. Indeed social media is a great source to increase an email list.
What exactly will happen?
#1 Analysis of your business and target market.
#2 Report sent to you with advice on an emailing campaign that would generate leads and build trust.
#3 Collaboration agreement and contract signature.
#4 Gmail account creation that will enable the easy share of information with you and of all the work we do + FREE Google Plus profile creation.
#5 Creation of a Get Response account
#6 Creation of a mailing list, webform, autoresponder, welcome and confirmation emails
#7 Webform(s) placement on your site (optional)
#8 Newsletter creation (optional)
#9 Landing page creation (optional)
#10 Emailing management (optional)
#11 Bi-weekly or monthly reports